A new budget airline in Australia is the latest to ditch the dusty traditional uniforms of flight attendants for a more contemporary approach.
Bonza unveiled a look she says “reflects current trends,” with a range that includes shorts, pants, T-shirts and trainers.
The smart-casual range comes in a color palette of white, black and gray-lilac, with the wearer’s logo – a lowercase “b” resembling a thumbs up – embellishing each item.
“Our brief was clear,” said Carly Povey, chief commercial officer at Bonza, of the uniform design.
“Make a uniform that Bonza [flight attendants] will wear with pride. We know that airline uniforms are the country that time forgot and we wanted to change that with our partners at Total Image Group.”
In addition to the casual, modern attire, Bonza ditches the old-fashioned grooming guide that some airlines still prefer.
“We won’t dictate what lipstick you should wear, or whether you should wear lipstick,” Ms Povey said.
“We won’t ask the crew to cover up their tattoos and just because you’re a woman doesn’t mean you have to wear a skirt.
“If you are non-binary, pregnant, working in the office or on board, we have options for you. Bonza is for many, not for few…”
Pamela Jabbour, the group lead designer and CEO of Total Image – who created the uniform designs – said: “My goal was for the uniforms to reflect the excitement and optimism that Bonza brings to Aussie travelers. They leave the rulebook behind in every way possible. and the uniforms are no exception.
“Instead of tights, polyester shirts, black high heels and traditional embroidery, we have created a uniform that reflects current trends and that [flight attendants] will wear with pride.”
Launching this year, the airline focuses on Australian domestic routes.
The approach reflects changing attitudes to previously strict cabin crew care rules, which many believe are now obsolete.
Virgin Atlantic, British Airways, Japan Airlines and KLM have all added the option for pants to be worn by female crew members in recent years, and Virgin will also allow visible piercings and tattoos for the first time this month.
in 2021, Ukrainian budget airline SkyUp unveiled comfortable new slouchy pantsuit uniforms for female flight attendants, to be worn with smart white trainers.