A Democratic super PAC launches major summer ad blitz aimed at supporting Democrats running for Senate in six battlefield states†
The Senate Majority PAC and its nonprofit Majority Forward have set aside $38 million for this summer for television advertising in Nevada, Arizona, Pennsylvania, Georgia, Wisconsin and New Hampshire, according to details of the ad campaign obtained exclusively by CBS News.
The new ad campaign comes after the Democratic group made an initial reservation of more than $106 million for TV ads to air in the fall. The summer ad campaign will focus on protecting vulnerable Senate Democrats in pivotal battlefields and will aim to negatively define Republican candidates who are relatively unknown to voters.
“Senate Majority PAC’s latest investment in these key battlegrounds will cause Democrats to define opposition early and often, while forcing Republicans to defend bad candidates with badly damaged brands,” said JB Poersch, chairman of Senate Majority PAC. , in a statement to CBS News. “We look forward to building on our momentum this summer with a wave of smart, strategic media that will lay the groundwork to defend our Senate Democratic Majority in November.”
The Senate races in Nevada, Arizona, Wisconsin, Pennsylvania and Georgia are all considered extremely competitive this fall. They are also expected to be expensive campaigns given the high stakes – each side fighting for control in the Senate, which is currently split evenly at 50-50.
On Friday, the super PAC’s first 2022 general election ad aired in Las Vegas and Reno, attacking Adam Laxalt, the Republican Senate candidate in Nevada. The 30-second TV spot, in which a small business owner and former Republican state legislator criticizes Laxalt as a candidate representing big business, is part of a $5.8 million campaign set to air throughout the summer.
With the new ad blitz, the Senate Majority PAC has now set aside nearly $27 million for ad spend in Nevada, $33 million in Georgia, more than $27 million in Arizona, $32 million in Pennsylvania, $19 million in Wisconsin and nearly $ 4 million in New Hampshire. The Democratic group hopes the summer’s ad blitz will influence undecided voters ahead of the November election.
Earlier this year, the Senate Leadership Fund, a super PAC affiliated with Senate Minority Leader Mitch McConnell, announced that itfor the final stretch of the 2022 election.
The Republican group’s ads will also focus on Senate races in Pennsylvania, Wisconsin, Georgia, Arizona and Nevada, in addition to North Carolina and Alaska.