How a TikToker built 6 revenue streams, made K in the past quarter

How a TikToker built 6 revenue streams, made $30K in the past quarter

How a TikToker built 6 revenue streams, made K in the past quarter

  • Tejas Hullur started posting TikToks from his dorm room in 2020.
  • A year later, he decided to quit, move to Los Angeles and focus on content full-time.
  • Hullur has broken down how he makes money – and how much he made in the first quarter this year.

Tejas Hullur, a 21-year-old content creator and entrepreneur, likes to call himself a “one-man media production company.”

“That’s just a fancy way of saying I’m a TikToker,” he joked.

Hullur’s TikTok career began in August 2020 while a student at Indiana University Bloomington.

“My goal is to build a community, so follow it,” Hullur said gravely in one of his earliest TikToks.

Today, that community has grown to more than 500,000 TikTok followers, as well as thousands of followers on Instagram, YouTube, and LinkedIn. It also features influencers such as ice cream scoop sensation Dylan Lemay and economics gurus Colin and Samir, who have appeared in its content.

But it took about a year after posting content that Hullur realized “this could be a business” and decided to take a break from college, move to Los Angeles, and go full-time creating. content.

“If the opportunity cost is low enough to go back to college, I think I’ll go back,” Hullur said.

Over the past two years, his TikTok content has evolved from short clips filmed in his college dorm room to highly-produced videos detailing the highs and lows of working in the “creator economy.”

How Hullur structures his business as a full-time maker

In a YouTube video Hullur posted in May, he talked about his finances.

“Basically, I don’t want to spend more than $5,000 a month…anything above that $5,000 a month, I plan to invest and save,” he said in the YouTube video.

In the first quarter of 2022, he made approximately $30,000 from a number of income streams. (These earnings have been verified by documentation reviewed by Insider).

Like a number of other content creators, Hullur earns a majority — or about 67% in the first quarter — of its revenue from branded deals.

While Hullur had “no idea” how to price his content when he first started working with brands last year, after some trial and error, talking with colleagues and finally signing with a manager, Hullur landed on a content launch fee in short form.

His starting rate is currently $3,000 for one video, and he then adjusts that rate based on usage rights, exclusivity, audience, and engagement, and any other questions (like saving something in his link-in-bio).

In addition to branded deals, Hullur makes money in five other ways:

  • Create content for customers. While sponsorships are very common for influencers, creators also produce content for brands that does not serve as advertisements and is used on the brand’s own channels. Hullur told Insider that he has produced content for companies like LinkedIn and Index Ventures.
  • Advising, advising and investing in startups. In 2021, Hullur moved to LA to act as a creator advisor for Stir, a creator-focused fintech startup, with all expenses paid for. Hullur later moved to New York to advise his friend and colleague, Dylan Lemay, on launching Lemay’s experiential ice cream parlor.
  • Teach an online course. Hullur teaches a number of courses online. One is hosted on Nas Academy, a course platform founded by creator Nuseir Yassin. Hullur also charges followers $10 for asking him “anything related to the creator.”
  • Creator funds on platforms. While Hullur makes money by participating in creators’ funds on Instagram and TikTok, the revenues from these programs are “unsustainable” and are more of an “icing on the cake,” he said.
  • Crypto, NFTs and play on the exchange. Although Hullur says he has a “very unbalanced crypto portfolio”, it still plays a role in his finances, and he discusses his investments in his content. He also collects NFTs and is open about the time he was “scammed out of about $3,000” in NFTs.