If you’re a coach who’s ever thought, “Man, I wish there was a shoe-mounted performance tracker for my soccer team,” boy, then I’ve got some excellent news for you. Founded in 2016, Playermaker is already in use by more than 250 teams, and the company today announced a $40 million fundraiser that will allow it to expand into other sports (basketball comes first) and make more available to athletes of all ages. all levels .
The purpose of the tracking is to capture analytics — the company describes it as “professional technical, tactical, biomechanical and physical data from the source of movement,” which it suggests will provide insights that can help athletes maximize their skills. , monitor injury risk and accelerate recovery from injuries.
“Our mission is to challenge the inequalities in sport and strive for fair play and equal opportunity for all by ensuring everyone has access to the knowledge they need to improve their game,” said Guy Aharon, CEO and co-founder of Playermaker, in a press release. “We encourage and inspire boys and girls in the sports world to stay active, pursue their dreams and be the best they can be, regardless of their discipline, location or resources. Ultimately, where passion and shoes are, that’s where we want to be.”
Performance trackers are nothing new, of course, but Playermaker suggests that most other solutions in the past were only available to professional athletes, with datasets trained on male professional athletes. The company is keen to point out that it wants to break down the barriers between genders and skill levels and make performance tracking available to anyone who wants to be tracked.
“We have been overwhelmed by the international support that Playermaker has received and our investors have shown great confidence in our team and the potential of our technology,” explains Aharon. “Our journey started with football, but the data, knowledge and experience we have gained form a rock-solid foundation that we are happy to use to take all athletes in all sports to the next level. We’re confident that the success we’ve seen in football will be replicated in other sports because nothing feels better than having all the tools you need to improve playing a sport you love at any time. level.
Playermaker’s solution is to track purely based on the movement of the left and right shoe, eliminating the need for GPS – which of course makes the solution usable indoors as well.
The $40 million funding round was led by Ventura Capital Group, with additional investments from MIG Capital, Pegasus Tech Ventures and others. The funding will be used to further expand the company’s global reach, with a focus on accelerating growth within the consumer market and developing a new multi-sports platform to fuel Playermaker’s expansion beyond football, such as I said, with basketball as his newest frontier. Trackers are already available on Amazon – for just under $200 a set.
“Such groundbreaking sports technology is extremely rare to find. Playermaker enhances the game for both professional and recreational football players, creating a unique level of deep insight and competitive advantage for players in a simple and user-friendly way,” said Mo El Husseiny, managing partner at Ventura Capital, in a press release. “We now have the ability to track performance data and provide deep and immediate insight that goes well beyond the usual metrics – something that every athlete can benefit from and a vision that we at Ventura are very excited about. Guy and the team have proven the immense value of Playermaker by already dominating the football world [soccer]† More importantly, the Playermaker team is driven by a clear purpose and purpose: to improve the world of sports for everyone who plays them. They’ve digitized and gamified the world’s favorite game and that’s just to get started.”