Porsche acquires German e-bike company Fazua in its latest micromobility acquisition

Porsche acquires German e-bike company Fazua in its latest micromobility acquisition

Porsche acquires German e-bike company Fazua in its latest micromobility acquisition

Shopping for Porsche electric bikes isn’t over yet. The German automaker announced Thursday that it would acquire Fazua, an e-bike powertrain manufacturer that specializes in lightweight motorcycles.

After acquiring a 20 percent stake in the company earlier this year, Porsche said it would acquire all of Fazua’s shares, making it the latest e-bike company to come under the automaker’s control. Porsche acquired a majority stake in the Croatian e-bike company Greyp (pronounced the fruit) late last year.

Fazua is an intriguing purchase for Porsche and could point the way for the company’s future line of e-bikes. The Fazua drive system, which unites the battery and motor in a single unit, weighs just 4.6 kg (10 pounds) and is completely removable, allowing customers to use their bikes with or without assistance. Fazua describes the system as “super lightweight, sleek and quiet, integrates beautifully into the frame and provides an exceptionally smooth ride.”

Fazua started in 2013 and entered the North American market at the end of 2019. The company supplies its drive units to more than 40 bicycle manufacturers, including Bottecchia, Canyon, Corratec, Fuji, Cairn and Hercules.

Porsche hinted at what will come of these recent acquisitions, noting that it will enter into two joint ventures with Amsterdam-based Pon Holdings’ venture capital fund Ponooc, which focuses on renewable energy and mobility projects. The first will “manufacture and distribute a future generation of high-quality Porsche eBikes. The second will focus on technology solutions for the fast-growing micro-mobility market,” says Porsche. (Pon Holdings is also the parent company of several bicycle brands, including Cannondale, Schwinn, Cervélo and Santa Cruz.)

The acquisition comes at a time of accelerated growth in the e-bike world. E-bike sales are growing faster than traditional bicycles in most major markets. The COVID-19 pandemic was a major factor, with sales increasing 145 percent from 2019 to 2020, more than double the number of non-motorized bicycles, according to market research firm NPD Group.

Porsche is no stranger to the world of e-bikes. Earlier this year, the automaker unveiled a pair of expensive full-suspension electric mountain bikes, the Sport and the Cross, which it makes with its long-time partner Rotwild.

Porsche is the latest internal combustion engine company to dive into the world of electric two-wheelers. Often, when you hear about car companies putting out their own electric bikes, it’s just a brand licensing agreement. (Think of the Jeep e-bike or those Hummer bikes of the past decade.) Other times, it’s a much-hyped project that ends up falling victim to bigger operating cost savings, like General Motors’ Ariv e-bikes. But every now and then something interesting pops up, like the recently released Serial 1 e-bikes from Harley-Davidson.

Based on its recent investments, Porsche seems to be taking the future of e-bikes relatively seriously.