Twitch reveals changes to increase streamer payouts after criticism

Twitch reveals changes to increase streamer payouts after criticism

Twitch reveals changes to increase streamer payouts after criticism

Twitch has updated its ad revenue system to try to curb criticism of streamer payouts following a rumored change to the partnership system. The new version increases the money earned from advertising and opens it up to more streamers.

Twitch’s model and structure have been the subject of much debate over the years. In particular, a lot of comparison has been made between the revenue policies of the Amazon platform and other platforms such as YouTube.

When rumors first emerged about the 2022 revenue split, they received criticism from viewers and major content creators alike.

However, Twitch has announced that they will further develop their incentive program through higher ad payouts – with no changes to subscriptions.

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Twitch is changing its ad revenue model to give streamers a bigger share.

A June 14 blog post details how the platform plans to expand its opt-in Ads Incentive Program (AIP) to more creators, as well as give some streamers a pay increase of more than 150% when they play specific ads.

“If they stream a certain number of hours in that month with a certain ad density, they will receive a predetermined payout. Let the ad manager handle the ads and you’ll get paid at the end of the month,” said Twitch, describing how the AIP works.

Instead of a flat rate for every 1,000 ad views, streamers now receive 55% of the revenue for every ad shown on their streams.

While the AIP is still only available to select streamers, Twitch partners will soon be able to join the program. Starting in August, it will be expanded to include eligible partners.

Affiliates are allowed to remove pre-roll ads from their stream – a very controversial setup – if they agree to show three minutes of ads per hour. They also get an increase in payouts.

The new ad revenue agreement has not appealed to all streamers. Smaller broadcasters claim the ads are still negatively impacting their streams without much payout.

Others have suggested: switch to a pop-up ad model instead of catching up with the flow. However, no changes have been announced to the way ads are displayed.